News Today
Sign InSubmit A Release
Editorial Guidelines

Editorial Guidelines

News Today is committed to maintaining high editorial standards and ensuring the accuracy, professionalism, and newsworthiness of all press releases published on our platform.

Quality standards for professional press release distribution

Our Editorial Guidelines help you create content that meets our quality standards and effectively reaches your target audience. By submitting a press release on newstoday.au, you agree to follow these guidelines.

Newsworthiness and Relevance

Your press release should:

  • Be timely, relevant, and interesting to journalists, media outlets, and readers
  • Announce significant company developments, products, partnerships, events, awards, or milestones
  • Avoid purely promotional or sales-oriented content that lacks news value

We prioritize informative, educational, or newsworthy content that provides genuine value to our audience.

Accuracy and Truthfulness

  • All information must be factual and verifiable
  • Avoid exaggerations, false claims, or misleading statements
  • Ensure all statistics, quotes, and data are accurate and properly sourced

News Today reserves the right to reject or request revisions to any content containing inaccurate or unverified information.

Professional Tone and Style

Writing Standards

  • •Write in a professional, clear, and concise manner
  • •Use neutral language - avoid offensive, inflammatory, or discriminatory content
  • •Minimize jargon or overly technical language unless relevant to your audience

Required Structure

Headline: Clear, informative, and engaging
Subheadline (optional): Provides additional context
Dateline: City and date of release
Body: Organized in inverted pyramid format with most important information first
Quotes (recommended): From company representatives, partners, or stakeholders
Contact Information: Include at least one media contact

Formatting and Length

  • •Preferred length: 300-800 words. Longer releases may be accepted if they have significant news value
  • •Use clear headings and paragraphs for easy readability
  • •Use standard fonts and avoid excessive formatting, colors, or graphics that may affect readability
  • •Images, logos, and videos should be high-resolution and relevant to the press release

Prohibited Content

News Today does not accept press releases containing:

  • Defamatory, abusive, obscene, or offensive content
  • Discriminatory language, hate speech, or illegal material
  • False or misleading information
  • Unauthorized copyrighted or third-party content
  • Political lobbying, fundraising requests, or unrelated advertisements

Non-compliance may result in rejection or removal of your press release.

Editorial Review Process

  • •Our editorial team reviews every submission for quality, clarity, and compliance
  • •We may edit headlines, formatting, or minor errors to improve readability and SEO performance
  • •We may contact submitters for additional information or clarification
  • •Review time: Typically 24-48 hours. Priority review available with premium plans

Multimedia and Copyright

  • •You must own or be licensed to use all images, logos, and multimedia content
  • •Provide appropriate captions and credits for images where required
  • •Ensure multimedia files are relevant, professional, and high-quality
  • •News Today reserves the right to remove or reject content that violates copyright or licensing terms

SEO and Metadata

  • •Include relevant keywords naturally throughout your release for better search visibility
  • •Use clear and descriptive titles and meta descriptions for optimal SEO performance
  • •Avoid keyword stuffing and unnatural phrasing - readability comes first

Compliance and Legal Responsibility

Submitters are responsible for ensuring their content complies with all applicable laws, including advertising standards, privacy regulations, and intellectual property laws.

News Today accepts no legal liability for any legal issues arising from content you submit.

Best Practices for Effective Press Releases

  • Start with the most important information first
  • Keep sentences and paragraphs concise
  • Include quotes to add authenticity and human interest
  • Provide links to company websites or relevant resources where appropriate
  • End with a company boilerplate describing your organization

Following these practices increases your chances of media pickup, audience engagement, and online visibility.

Editorial Contact

If you have questions about our Editorial Guidelines or need assistance with your press release, please contact our editorial team:

Email

editorial@newstoday.au

Phone

+61 2 1234 5678

Website

https://newstoday.au

News Today is committed to maintaining the highest editorial standards to ensure all press releases are professional, credible, and effective.

By following these guidelines, you help us provide a trusted platform where businesses, agencies, and journalists can confidently share and discover news.