Insights & Guides
News Today Blog
Practical guides on press releases, media relations and getting your business news covered in Australia.
Press Release on Social Media: How to Share It Well
How to turn a press release into social media posts that get read: what to post, how to share on LinkedIn, and how to use coverage to build momentum.
Latest articles
Education Press Release: How to Write and Distribute One
How to write an education press release that Australian journalists cover: angles, structure, quotes, university rules, timing and measuring results.
Press Release Syndication in Australia: A Practical Guide
Learn what press release syndication is, how it differs from distribution, what it can and can't deliver, and how to plan and measure it for an Australian business.
Press Release for an App Launch: How to Write One That Gets Covered
How to write an app launch press release that Australian journalists will read: structure, newsworthy angles, a template, timing and how to distribute it.
Earned Media Metrics: What to Track and How to Report
Which earned media metrics matter, how to measure coverage, reach, sentiment and share of voice, and why ad value figures mislead. A practical KPI guide.
Press Release Correction: How to Fix an Error After Publishing
Found a mistake in a press release that is already out? Here is how to issue a correction, what to say, who to tell, and how to stop it happening again.
How to Send a Media Release in Australia
Where to send a media release in Australia, who to address it to, what to attach and when to follow up, with real newsroom contacts and a clear workflow.
How to Monitor Brand Mentions: A Practical Guide for Australian Businesses
Learn how to monitor brand mentions in Australia: free and paid methods, alert setup, privacy rules, and how press releases fit in. A practical step-by-step guide.
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